Pittsburgh, PA - November 18, 2013 - Small Business Saturday is quickly approaching and for the fourth year in a row, your Better Business Bureau is supporting the “Shop Small” initiative. Your BBB wants to make sure small businesses in Western Pennsylvania are prepared for one of the biggest shopping days of the year by taking advantage of free resources available at shopsmall.com. Advance preparation for Small Business Saturday will also help consumers in the area know where to open their wallets and support their community on November 30.
“Small Business Saturday can create a sense of unity in a community where businesses and consumers support each other,” said Warren King, president of the Better Business Bureau serving Western PA. “We encourage consumers to shop small and help promote the uniqueness of small businesses in their community and we hope businesses take advantage of the free resources available to them to make their products and services stand out.”
Small businesses should follow these steps to set-up for success on November 30:
Get on the Map - Register your small business and make your company known on the Shop Small map. Both businesses and consumers turn to this resource to identify where to find unique gifts and support the community on Small Business Saturday. The free resource is available to search small businesses year-round, too. It’s not just for holiday shopping.
Get the Word Out - Whether your business wants to advertise its products and services via print or social media, shopsmall.com has you covered. Customizable signs, shop small logos and even reusable shopping bags are available for free. If your company is more tech-savvy, promote your business on Facebook and Twitter. The shop small initiative provides resources to include on your company’s social media pages, including prepared status updates.
Put a Plan into Action - You don’t need BBB to tell you the holiday season is one of the busiest times of year. Put your business plan into action early so you’ll be able to concentrate on customer experience during the rush. This year’s official holiday shopping season is unusually shorter than normal. There are only 26 days this year between Thanksgiving and Christmas, compared to 32 days last year, all the more reason to plan ahead. Hang your free Shop Small signage and identify sales your business may offer now. You can also schedule tweets and Facebook statuses that will update automatically throughout the holiday season.
The free tools available through the shop small initiative have helped spur consumer awareness of the importance and impact Small Business Saturday can have on a community. According to American Express, an estimated $5.5 billion was spent at small retailers in 2012, with spending expected to top that again this year. The more businesses and shoppers that get involved, the bigger and more beneficial the day will be for local communities.
For more information on Small Business Saturday, visit smallbusinesssaturday.com.
For BBB business reviews on millions of businesses, large and small, and for more consumer information you can trust, visit bbb.org
About the BBB System
BBB is an unbiased organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior.BBB provides objective advice, free BBB Business Reviews and BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 113 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 4.5 million local and national businesses and charities. Please visit www.bbb.org for more information about the BBB System.