Jay G. Black, Manager, Business Development & Marketing, joined the Children’s Advertising Review Unit in October 1991. Mr. Black is responsible for the research and development of new business opportunities to achieve financial growth. He markets CARU’s programs and services globally, including the children’s privacy Safe Harbor program, CARU’s advertising pre-clearance program as well its other supporter based programs. He also manages financial support and partner contract negotiations for CARU. He is the “go-to” resource for members.
Mr. Black is active in corporate outreach, planning advertising conferences, membership meetings and has presented at speaking engagements and member workshops.
Previously, Mr. Black was an Advertising Review Specialist, where he authored case decisions, evaluated child-directed advertising, pre-cleared advertising and worked with well known brands to ensure compliance with CARU’s Guidelines. He also managed the development and implementation of CARU’s website.
Before joining CARU, Mr. Black spent several years in the New York financial district as a senior analyst with Shearson Lehman Hutton, as part of their Corporate Real Estate Division. He managed financial obligations for many regional offices, acted as a key member of lease re-negotiation efforts and recouped over extended resources. He also worked for Merrill Lynch Pierce Fenner and Smith as a senior analyst in their Securities Exchange Division; he managed high volume financial transactions and was a valued resource for partners and colleagues alike.
Mr. Black graduated with a Master of Arts in Media Studies and Communications and received certification in Media Management from the New School University. He is a graduate of Swarthmore College where he received a Bachelor of Arts in Psychology.